Clued vs Mercari
In this article
Mercari is easy. Snap a photo, list your item, and it can sell fast. That’s why so many sellers start there. But here’s the truth: Mercari is built for transactions, not for building a community business.
On Mercari, every sale is one-off. You can’t build a subscriber list, you don’t own your buyers, and you’re stuck in a catalog competing with millions of other listings. And while Mercari looks free on the surface, sellers pay a 10% fee on every sale — while buyers get hit with a 3.6% protection fee at checkout. The result? Sellers lose margin, and buyers feel checkout friction.
Because if you don’t own your buyers, you don’t have a business.
That’s why we built Clued.
- AI-powered Scenes that make your drops scroll-stopping and shareable in seconds.
- Subscribers + messaging built in — every drop grows your audience.
- Drops that feel like events — not static listings buried in a catalog.
- Mobile-first + social-native — built for sellers who thrive on Instagram, TikTok, and community culture.
👉 Mercari flips items. Clued builds buyers.
Mercari: Where it falls short for sellers
One-off sales — Every buyer is a stranger. You can’t bring them back for your next drop.
Fee squeeze — 10% seller fee on every sale, plus a 3.6% buyer protection fee that makes buyers more price-sensitive.
No brand identity — Your listings look like everyone else’s. No way to stand out as a brand.
Limited reach — You’re dependent on Mercari’s search feed.
Commodification — Unique goods sit next to mass resale clutter.
“Mercari helped me unload items, but I felt invisible. With Clued, I own my buyers and finally feel like a real brand.”
— Seller review
Clued: Build a brand, not just listings
Clued isn’t a resale catalog. It’s your shop, your buyers, your growth.
Why sellers are moving from Mercari to Clued
- From one-offs to repeat buyers → Every drop builds a list you own.
- From fee friction to aligned incentives → Keep more of every sale, no sneaky buyer add-on.
- From static listings to scroll-stopping drops → AI Scenes market for you.
- From resale clutter to brand identity → Look like a shop, not just another listing.
- From dependency to independence → Use Mercari if you want, but grow on Clued.
“I still use Mercari for reach, but all my real drops go through Clued. That’s where I actually build my buyers.”
— Seller feedback
Which path do you want?
- If you want to keep flipping one-offs in a resale catalog, paying fees that hurt sellers and spook buyers: stick with Mercari.
- If you want your own shop, direct subscribers, and repeat buyers: choose Clued.
Ready to make the switch?
Mercari is fine for flipping items. But it keeps sellers trapped in one-off transactions, stuck with fee friction, and buried in a catalog.
Every week you rely only on Mercari is another week of buyers you don’t own and sales that don’t repeat.
Clued makes you independent. AI Scenes market your goods, subscribers are yours forever, and your drops feel like events.
👉 Make your first Scene today and join the sellers choosing shops over catalogs.
Because the truth is simple: Mercari flips items. Clued builds businesses.
Frequently asked questions
Does Clued replace Mercari?
No. Many sellers still list on Mercari for extra reach. But Clued gives you a shop, subscribers, and consistent growth you control.
What are Mercari’s fees?
Mercari charges sellers a 10% fee on every sale. On top of that, buyers pay a 3.6% protection fee at checkout — which can make them more price-sensitive and less likely to complete a purchase.
Can Clued bring me buyers?
Yes. AI Scenes stop the scroll, and every drop builds your subscriber list, so you keep buyers forever.
Why is Clued better than Mercari?
Because Mercari keeps you in one-off flips with fee friction. Clued helps you build a shop, subscribers, and growth you own.
Mercari is easy. Snap a photo, list your item, and it can sell fast. That’s why so many sellers start there. But here’s the truth: Mercari is built for transactions, not for building a community business.
On Mercari, every sale is one-off. You can’t build a subscriber list, you don’t own your buyers, and you’re stuck in a catalog competing with millions of other listings. And while Mercari looks free on the surface, sellers pay a 10% fee on every sale — while buyers get hit with a 3.6% protection fee at checkout. The result? Sellers lose margin, and buyers feel checkout friction.
Because if you don’t own your buyers, you don’t have a business.
That’s why we built Clued.
- AI-powered Scenes that make your drops scroll-stopping and shareable in seconds.
- Subscribers + messaging built in — every drop grows your audience.
- Drops that feel like events — not static listings buried in a catalog.
- Mobile-first + social-native — built for sellers who thrive on Instagram, TikTok, and community culture.
👉 Mercari flips items. Clued builds buyers.
Mercari: Where it falls short for sellers
One-off sales — Every buyer is a stranger. You can’t bring them back for your next drop.
Fee squeeze — 10% seller fee on every sale, plus a 3.6% buyer protection fee that makes buyers more price-sensitive.
No brand identity — Your listings look like everyone else’s. No way to stand out as a brand.
Limited reach — You’re dependent on Mercari’s search feed.
Commodification — Unique goods sit next to mass resale clutter.
“Mercari helped me unload items, but I felt invisible. With Clued, I own my buyers and finally feel like a real brand.”
— Seller review
Clued: Build a brand, not just listings
Clued isn’t a resale catalog. It’s your shop, your buyers, your growth.
Why sellers are moving from Mercari to Clued
- From one-offs to repeat buyers → Every drop builds a list you own.
- From fee friction to aligned incentives → Keep more of every sale, no sneaky buyer add-on.
- From static listings to scroll-stopping drops → AI Scenes market for you.
- From resale clutter to brand identity → Look like a shop, not just another listing.
- From dependency to independence → Use Mercari if you want, but grow on Clued.
“I still use Mercari for reach, but all my real drops go through Clued. That’s where I actually build my buyers.”
— Seller feedback
Which path do you want?
- If you want to keep flipping one-offs in a resale catalog, paying fees that hurt sellers and spook buyers: stick with Mercari.
- If you want your own shop, direct subscribers, and repeat buyers: choose Clued.
Ready to make the switch?
Mercari is fine for flipping items. But it keeps sellers trapped in one-off transactions, stuck with fee friction, and buried in a catalog.
Every week you rely only on Mercari is another week of buyers you don’t own and sales that don’t repeat.
Clued makes you independent. AI Scenes market your goods, subscribers are yours forever, and your drops feel like events.
👉 Make your first Scene today and join the sellers choosing shops over catalogs.
Because the truth is simple: Mercari flips items. Clued builds businesses.
Frequently asked questions
Does Clued replace Mercari?
No. Many sellers still list on Mercari for extra reach. But Clued gives you a shop, subscribers, and consistent growth you control.
What are Mercari’s fees?
Mercari charges sellers a 10% fee on every sale. On top of that, buyers pay a 3.6% protection fee at checkout — which can make them more price-sensitive and less likely to complete a purchase.
Can Clued bring me buyers?
Yes. AI Scenes stop the scroll, and every drop builds your subscriber list, so you keep buyers forever.
Why is Clued better than Mercari?
Because Mercari keeps you in one-off flips with fee friction. Clued helps you build a shop, subscribers, and growth you own.
