Clued vs ConvertKit (Now Kit)

Kit (formerly ConvertKit) is great for creators and newsletters. Clued is the companion tool that helps indie sellers turn subscribers into buyers with shops, drops, and AI marketing.
Published on Sep 02, 2025

In this article

Kit (formerly ConvertKit) is one of the most popular email platforms for creators. Writers, coaches, and solopreneurs use it to grow audiences with newsletters and automations.

But here’s the truth: Kit is built for creators, not sellers.

If you’re an indie seller, you don’t just need to write newsletters. You need to drop goods, own your buyers, and actually make sales. That’s where Clued comes in.

Clued doesn’t replace Kit. It complements it.

  • AI-powered Scenes that make your goods scroll-stopping instantly.
  • Subscribers + messaging built in — every drop grows your audience.
  • Your shop + checkout — payments, shipping, and order tracking included.
  • Mobile-first + social-native — built for sellers who sell where culture happens.

👉 Kit builds audiences. Clued turns them into buyers.

Kit (ConvertKit): What it does well

  • Newsletters + automations → Great for sending broadcasts.
  • Direct subscriber ownership → Exportable lists you control.
  • Creator-focused → Perfect for writers and digital creators.

But: Kit isn’t built for shops, drops, or physical goods. Sellers still need extra tools.

Where Clued fits in

Clued fills the gaps Kit leaves for sellers:

Clued Kit (ConvertKit)
Core Shops + growth. Scenes, drops, subscribers built in. Email campaigns. Automations for creators.
Subscribers Direct ownership. Every drop builds your list. Direct ownership. Exportable email list.
Selling Built-in. Shop, checkout, shipping included. None. Needs Shopify/PayPal/etc.
Marketing AI-powered Scenes. Visuals + content done for you. DIY. You write emails + design templates.
Format Drop-first. Goods feel like events. Email-first. Newsletters + automations.

Why sellers use Clued alongside Kit

  • From audiences to buyers → Kit builds lists, Clued builds sales.
  • From words to goods → Write on Kit, sell on Clued.
  • From effort to ease → Scenes save hours creating marketing content.
  • From fragmented tools to complementary stack → Clued + Kit together cover both newsletters and drops.

“I use Kit for my newsletter, but Clued for my drops. Together they cover everything I need — subscribers and sales.”

— Seller feedback

Which path do you want?

  • If you’re only writing newsletters, Kit works great.
  • If you’re selling goods, you need Clued to make those subscribers buyers.

Ready to make the switch?

Kit is perfect for newsletters. But if you’re a seller, you’ll need more than emails.

Clued is the perfect companion. It adds the shop, the drops, the subscribers, and the growth Kit doesn’t cover.

👉 Make your first Scene today and join the sellers who use Clued alongside Kit.

Because the truth is simple: Kit grows audiences. Clued turns them into buyers.

Frequently asked questions

Does Clued replace Kit?

No. Clued complements Kit. Kit is great for newsletters and automations, but Clued adds shops, Scenes, and subscribers built for sellers.

Can Clued bring me buyers?

Yes. AI Scenes stop the scroll and every drop builds your subscriber list so you keep buyers forever.

Who should use Clued?

Indie sellers who want both newsletters (Kit) and a shop (Clued).

Why is Clued better for sellers?

Because Kit builds audiences. Clued builds businesses.

Kit (formerly ConvertKit) is one of the most popular email platforms for creators. Writers, coaches, and solopreneurs use it to grow audiences with newsletters and automations.

But here’s the truth: Kit is built for creators, not sellers.

If you’re an indie seller, you don’t just need to write newsletters. You need to drop goods, own your buyers, and actually make sales. That’s where Clued comes in.

Clued doesn’t replace Kit. It complements it.

  • AI-powered Scenes that make your goods scroll-stopping instantly.
  • Subscribers + messaging built in — every drop grows your audience.
  • Your shop + checkout — payments, shipping, and order tracking included.
  • Mobile-first + social-native — built for sellers who sell where culture happens.

👉 Kit builds audiences. Clued turns them into buyers.

Kit (ConvertKit): What it does well

  • Newsletters + automations → Great for sending broadcasts.
  • Direct subscriber ownership → Exportable lists you control.
  • Creator-focused → Perfect for writers and digital creators.

But: Kit isn’t built for shops, drops, or physical goods. Sellers still need extra tools.

Where Clued fits in

Clued fills the gaps Kit leaves for sellers:

Clued Kit (ConvertKit)
Core Shops + growth. Scenes, drops, subscribers built in. Email campaigns. Automations for creators.
Subscribers Direct ownership. Every drop builds your list. Direct ownership. Exportable email list.
Selling Built-in. Shop, checkout, shipping included. None. Needs Shopify/PayPal/etc.
Marketing AI-powered Scenes. Visuals + content done for you. DIY. You write emails + design templates.
Format Drop-first. Goods feel like events. Email-first. Newsletters + automations.

Why sellers use Clued alongside Kit

  • From audiences to buyers → Kit builds lists, Clued builds sales.
  • From words to goods → Write on Kit, sell on Clued.
  • From effort to ease → Scenes save hours creating marketing content.
  • From fragmented tools to complementary stack → Clued + Kit together cover both newsletters and drops.

“I use Kit for my newsletter, but Clued for my drops. Together they cover everything I need — subscribers and sales.”

— Seller feedback

Which path do you want?

  • If you’re only writing newsletters, Kit works great.
  • If you’re selling goods, you need Clued to make those subscribers buyers.

Ready to make the switch?

Kit is perfect for newsletters. But if you’re a seller, you’ll need more than emails.

Clued is the perfect companion. It adds the shop, the drops, the subscribers, and the growth Kit doesn’t cover.

👉 Make your first Scene today and join the sellers who use Clued alongside Kit.

Because the truth is simple: Kit grows audiences. Clued turns them into buyers.

Frequently asked questions

Does Clued replace Kit?

No. Clued complements Kit. Kit is great for newsletters and automations, but Clued adds shops, Scenes, and subscribers built for sellers.

Can Clued bring me buyers?

Yes. AI Scenes stop the scroll and every drop builds your subscriber list so you keep buyers forever.

Who should use Clued?

Indie sellers who want both newsletters (Kit) and a shop (Clued).

Why is Clued better for sellers?

Because Kit builds audiences. Clued builds businesses.

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Clued exists to make independent sellers lives easier.

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